The Content Marketing Institute defines content marketing as:

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Specifically, in the world of highly technical, B2B products, content marketing has to educate the customer on your products and services — their benefits, the solutions they enable, and the savings they provide over other alternatives.

With nearly 20 years in the automation, motion control, and fluid handling industries, with experience across a wide variety of applications — from power plants to semiconductor manufacturing — Latitude 18 understands your products and industries, your customers, and their behaviors. We provide content created specifically for a technical audience.

• Blog and newsletter posts
• Whitepapers and case studies
• Website content, SEO optimized
• Content for social media channels

To find out how to make your content marketing activities more effective, contact us at 704-750-9054, or email us for a complimentary consultation.